Friday, May 25, 2012

How TofR Got Its Logo


I've been asked by a number of people, "Where did that logo come from?" Well, as the chairperson of the Graphics Committee, it's fallen to me to write this Behind the Scenes blog post to explain how the Tales of Ryh'na logo came about and what it represents.

There was actually quite a bit of discussion about what to have as a TofR logo. We knew it would have to be something that could be instantly recognizable, simple enough in design to be easily replicated for future marketing opportunities (t-shirts, mugs, etc.), and to convey the essence of TofR.

The yin-yang symbol seems to have such a wide appeal, and it struck an immediate chord with the graphics committee. Its simplicity so elegantly represents dichotomy and balance. And so it became the base for our logo. Beyond that, we needed something that would represent the dichotomy of magic and technology and their struggle for balance in one world.

So, how to represent the magical Ryh'nans and the technologically-advanced Humans?

Dragons, or frahons as they are called by the Ryh'nans, are so recognizable and associated with the fantasy genre that it seemed logical to use one to represent the magical and fantastical part of our story world. (The fact that I happen to love dragons may or may not have had anything to do with that decision.)

That left finding something to represent the technology of the Humans. Even though these Humans are the futuristic sci-fi part of our story world, we still needed something that would be easily recognizable to our audience as technology. To that end we chose the image of a circuit board.

So, there you have it. A yin-yang of a dragon and a circuit board, of magic and technology, of fantasy and science fiction. The logo of Tales of Ryh'na.


- Carson D. Fletcher





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